Standing out from the crowd is not about having a neon colour-scheme, or flashing banner on your website. It is about how you sell yourself with your website content. When explaining what you do on your website, you should consider what makes you stand out from your competitiors. In marketing terms this is sometimes referred to as your unique selling proposition (USP) or your unique value proposition (UVP); it is one of the most important parts of your homepage.
Responsive Design is a technique used by website designers to develop websites that look good on all mobile devices. As the name suggests the design responds to the user and adapts to display the optimum design for the device used to visit the website, such as a smartphone or desktop computer.