Tripledash Blog

Small is packed with potential; small can be powerful.

Tripledash blog

Image editing tools for your small business website

Posted by Sarah Gleeson on Sep 29, 2014 11:50:29 AM

As we have discussed in earlier articles, making sure your product images look great is important for any small business. With smaller budgets, it is often the case that professional image editing software is not feasible. Not only that, but it can be difficult to find a team member with the time to learn how to use the program.

There are a number of free image editing tools available to small business websites. These tools allow you to do the basics, like cropping and resizing, as well as some more creative tools like filters, boarders and effects.

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Topics: small business tips

Why your small business website should be listed locally

Posted by Sarah Gleeson on Sep 29, 2014 10:39:08 AM

Listing your small business website in a local directory is an important step in promoting your business. You need to ensure your website can be found easily by your target audience; this means you need to be where they are looking.

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Topics: small business tips

Writing for your small business website

Posted by Sarah Gleeson on Jul 22, 2014 1:37:00 PM

When asked to write about your business on your website, do you stare at the screen, for what seems like hours, with nothing to say? Writing for your website can seem like a daunting task. You can spend hours agonising over each carefully crafted sentence, carefully selecting each word, until you have a perfect piece of writing that is keyword rich, speaks to your reader and gets across your point; only to edit it again and tweak it some more the next day!

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Topics: website design, small business tips, copywriting

Make your small business website stand out

Posted by Emily Wilson on Jul 22, 2014 11:28:00 AM

Standing out from the crowd is not about having a neon colour-scheme, or flashing banner on your website. It is about how you sell yourself with your website content. When explaining what you do on your website, you should consider what makes you stand out from your competitiors. In marketing terms this is sometimes referred to as your unique selling proposition (USP) or your unique value proposition (UVP); it is one of the most important parts of your homepage.

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Topics: website design, small business tips, UVP, USP

Great photos for your business website

Posted by Sarah Gleeson on Jul 21, 2014 5:59:00 PM


A PICTURE PAINTS A THOUSAND WORDS:

Images are an important part of your website. They need to look good to represent your brand well, and make your products look appealing to the purchaser. While using a professional photographer is ideal, it is not always practical or budget friendly.

We've put together some tips on how to produce high quality photos for your small business website.

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Topics: website design, small business tips

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This blog contains the thinking behind what makes a good website for small businesses, plus updates about the going-ons behind the Tripledash scenes.

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