When asked to write about your business on your website, do you stare at the screen, for what seems like hours, with nothing to say? Writing for your website can seem like a daunting task. You can spend hours agonising over each carefully crafted sentence, carefully selecting each word, until you have a perfect piece of writing that is keyword rich, speaks to your reader and gets across your point; only to edit it again and tweak it some more the next day!
Standing out from the crowd is not about having a neon colour-scheme, or flashing banner on your website. It is about how you sell yourself with your website content. When explaining what you do on your website, you should consider what makes you stand out from your competitiors. In marketing terms this is sometimes referred to as your unique selling proposition (USP) or your unique value proposition (UVP); it is one of the most important parts of your homepage.
A PICTURE PAINTS A THOUSAND WORDS:
Images are an important part of your website. They need to look good to represent your brand well, and make your products look appealing to the purchaser. While using a professional photographer is ideal, it is not always practical or budget friendly.
We've put together some tips on how to produce high quality photos for your small business website.
Responsive Design is a technique used by website designers to develop websites that look good on all mobile devices. As the name suggests the design responds to the user and adapts to display the optimum design for the device used to visit the website, such as a smartphone or desktop computer.