Listing your small business website in a local directory is an important step in promoting your business. You need to ensure your website can be found easily by your target audience; this means you need to be where they are looking.
Directories are a fantastic platform to get your small business out there. It's also a very handy way for customer to find your contact information in a rush.
Google Places, a Google directory, will also place your listing in their trusty, Google Maps. As Google Maps are a popular choice for people looking for directions, or local businesses, listing with Google Places is a fantastic away to ensure that locals get to know you. Another bonus of listing with Google Places is that they have customer reviews. So not only can people find you in a flash, they can also read what other customers thought of your products or services.
Reviews are an excellent way to increase the trust and credibility around your business. If a customer's first encounter with your business is through a directory listing, positive reviews will go a long way to increase their business with you.
Important features for your listing:
- Business name
- Phone number
- Physical address
- Opening hours
If you list your business in different directories, it is important to keep a level of consistency accross the listings. If you have multiple listings with different phone numbers, not only will it confuse your customers, your Google ranking may be effected.
Because your information can change, it is important that you maintain your listings. We recommend you enlist a team member to systematically go through all of your directory listings every few months to ensure that all your information is correct.
If you would like some tailored help for your small business website, our team can help you get on your feet with Google Places for Business.